Monday, 14 May 2007

News finally starts to catch on: The Masterfoods saga

Finally some national coverage of the very bad decision for Masterfoods not to make all their products certified suitable for vegetarians. There has been an article published in the Daily Mail.

In addition the BBC have now pulled up their socks and have mentioned it on their website:
http://news.bbc.co.uk/1/hi/business/6653175.stm
Currently this is the most e-mailed story

On a similiar note, thisislondon (which is the website for the London Lite and the Evening Standard) carries this story:
http://www.thisislondon.co.uk/news/article-23396142-details/Veggies+vow+to+boycott+Mars+bars/article.do

The times also has an article:
http://www.timesonline.co.uk/tol/life_and_style/food_and_drink//article1784882.ece

The telegraph also carries this news:
http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/05/14/nchoc14.xml

The guardian carries a more in-depth story, rather than just paying lip-service:
http://commentisfree.guardian.co.uk/liz_oneill/2007/05/mars_barred.html

Some state quotes from the vegetarian society, as mentioned in this blog a few days ago. However, please can people keep up the pressure on Masterfoods and Mars. As mentioned before, please sign the Masterfoods petition which requests that Masterfoods change the ingredients of their products, specifically using rennet NOT derived from animal products so that the whey they use, and in turn the various products from Masterfoods are able to bear a Vegetarian mark or symbol: http://www.petitiononline.com/MarsWhey/petition.html

The Vegetarian society have also updated their website, and now mentions that you can contact Masterfoods electronically using this link here.

For all further updates, please keep tuned to http://masterfoodspetition.blogspot.com/

Thanks guys.

For further reading, please have a quick look at the at a summary post: http://masterfoodspetition.blogspot.com/2007/05/as-summary.html

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